PTT aims to drive Café Amazon to become a brand of ASEAN, targeting to raise the number of branches in the region to 400 by 2021.
Mr. Sarun Rungkasiri, Chief Operation Officer, Downstream Petroleum Business Group, PTT Public Company Limited, said that due to changing consuming behavior that seen a growing demand and popularity of coffee consumption among Cambodians including workers and students, PTT seized the opportunity to expand Café Amazon by allowing a master franchise rights to its affiliate PTTCL to retail the coffee chain in Cambodia.
At present, there are 14 Café Amazon outlets in Cambodia operated by PTT and the company has a plan to increase number of branches by another 18 by the end of this year and an addition of another 76 branches within 2021.
In total, PTT planned to have 108 shops of Café Amazon in Cambodia by 2021 and 400 branches in ASEAN by the said year.
Apart from Cambodia, PTT also has Café Amazon coffee chain operated in Laos and is going to exercise the franchise in Myanmar, Japan and Oman in the future.
“This is a remarkable step that would help promote Thai Café Amazon brand to be more well-known to consumers in ASEAN. This expanding effort of Café Amazon will help drive PTT’s business to grow continuously and rapidly and thus to become a successful global brand,” Mr. Sarun said.
PTT has made another remarkable step to promote its Café Amazon brand outside Thailand as it is going to have the first branch of this café shop in Fukushima, Japan.
Mr. Auttapol Rerkpiboon, Senior Executive Vice President, Oil Business Unit, PTTPLC, presided over the agreement signing ceremony for the Café Amazon’s single unit franchise in Japan, with Mr’ Yasunori Iwamoto, President, Codomo Energy Co., Ltd. and Mr. Suchat Ramarch, Executive Vice President, Retail Marketing, PTTPLC, inked the deal.
“It is such a challenge for PTT to penetrate and raise brand awareness in a high competitive market with sophisticated consumers like Japan. However, this collaboration would be a big step and great opportunity for Café amazon to enter a fresh coffee and beverage market in Japan,” Mr. Auttapol said.
Codomo Energy is renowned for green business that offers environmental friendly in Japan. This collaboration also provides the two partners an opportunity to exchange knowledge and experiences for further growth and improvement of products and services.
PTT continues promoting recognition Café Amazon brand in international arena. The company currently has 35 Café Amazon operating in several ASEAN markets.